Selected work · 2024–2026
Can this person ship the thing I need — and should I trust them with it? Each case below is real stakes, end-to-end range, and an outcome a business owner can see themselves in.
Safety Todd knows trees. He didn't know digital. A public site plus an internal arborist-management tool turned a field operation into a business with a waitlist.
A skilled tradesman with no digital front door. I built the customer-facing site and the operations tool behind it, so new work comes in and the team can actually run it.
Website craft, vertical empathy, and the rare move of shipping the customer-facing and internal tools together — the exact shape of my target engagement.
Before/after of the site, performance numbers, a 90-second walkthrough of Arbor-Mate, and a short client-outcome story.
A multi-month engagement across strategy, brand research, design audit, AI roadmap, and shipping a staff-facing ambassador dashboard. Proof I operate at enterprise altitude, not just local trades.
From brand-identity research and design review through an AI strategy roadmap to a working ambassador dashboard for Exclusive Resorts & OneFineStay.
Research-to-production pipeline, design-system thinking, and AI-strategy authorship — it silences "are you just a freelancer?"
Pitch-deck excerpts, process diagrams, and dashboard screenshots with client-sensitive data masked.
A multi-year run as Spafford's Art Director: their public web presence, merch and brand systems, marketing direction, and a full live-event management platform plus the tools to run the operation.
Led the creative program and wrote the code behind it — brand, merch, and a Supabase + Next/TS platform that ran real tours for real users.
End-to-end creative direction and full-stack product execution under one roof, iterated v1 → v2 against live use.
Merch and brand-system gallery, the live site, a LiveMate product tour, an architecture diagram, and an "art director who ships code" write-up.
Album art
Merch & apparel
Most agencies hand over a 40-page brand book and walk away. I generate the actual tokens, theme, and touchpoints — so the brand runs on every surface instead of sitting in a PDF.
Close the gap between brand strategy and shipped product: input a brand doc, output the tokens, theme, and components that make it real.
Taste plus tooling plus design-systems fluency — the work the sophisticated buyers judge you on.
Side-by-side of brand doc → generated system, a demo GIF, and a short essay on why that gap matters.
Three real agent systems — a design-agency-in-a-box, a writing assistant, and an OSINT tool for licensed PIs. Concrete, named playbooks, not vibes — the proof behind the second half of my title.
I design the orchestration — when to build an agent vs. automate a workflow — and ship it to a real vertical with a real job to do.
Agent systems shipped to verticals most builders never touch, picked for impact rather than demo-appeal.
60–90 second demos of each agent handling a real task, an orchestration diagram, and a build-vs-automate write-up.
Productized tooling for accessibility, performance, and compliance auditing — the kind of thing a business doesn't know it needs until you show them their score. A free audit is a conversion machine.
I think like an operator: tooling that catches accessibility, performance, and compliance gaps before they cost anyone.
Builds that save time rather than just look cool — and double as a no-friction way to open a conversation.
One real anonymized audit report and a "run a free audit" entry point powered by the tool itself.
The Lab
Small, sharp tools I ship to stay fluent — and the stack I reuse so client projects don't start at zero. Range in volume.
cooking-mate · invoice-mate · profit-mate · project-mate · trip-mate · pocket-mate
launch-pad · weather-mate-macOS · html-wizard-desktop · ux-message-mate
stripe-supabase-saas-starter · vitejs-glassy-starter · vue-modern-website
ds-theme-mate · chakra-ui-theme-builder · skeuomorphic-dimension
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